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Trends white paper launched!

November 13, 2008

Note: this post was originally published on Early Strategies blog.
For other white papers, and more information on Early Strategies research, see here.

The trends white paper worked for AT&T on the “Business impacts of social networking” is just out to their customers. In its final version, after speaking with a bunch of strategic customers who are part from the AT&T EMEA advisory council of customers, we added this 10th prediction:

  • Prediction 10: Social networking may allow increased revenues

I guess we were so focused on the huge changes social networking is bringing to the businesses that we obviously missed this very simplistic view. That said, it’s well placed in the 10th rank !

The white paper is originally published on AT&T Networking Exchange.

  1. Myriam permalink
    November 14, 2008 11:12 am

    Excellent white paper!Crisp and detailed.
    Thank you Cecile.

  2. November 23, 2008 7:30 pm

    The trends white paper is mentioned by Richard Dennison on his blog about social media and knowledge management strategy:

  3. November 26, 2008 8:02 pm

    Alejandro Barros, who runs a consultancy on governments’ IT in Chile, wrote a nice post on our paper here:

    I read little Spanish so I do appreciate his translation of our 10 predictions and 10 challenges:


    1. Las empresas van a cambiar la forma como se comunican
    2. Las empresas van a cambiar su visión
    3. Las empresas van a cambiar sus organizaciones
    4. La inteligencia colectiva y la experiencia cliente van a liderar la innovación
    5. El “networking” va a ser la clave para el desarrollo de sus empleados
    6. La movilidad de los empleados va a aumentar
    7. Las empresas deberá modificar las motivación y carrera profesional de sus empleados
    8. Las aplicaciones TI van a mutar incorporando otros elementos
    9. La adopción de estas herramientas se producirá a diferentes ritmos
    10. las redes sociales van a permitir incrementar los ingresos


    Los desafíos planteados están en las siguientes áreas:

    1. Se debe adoptar nuevas formas de evaluación de proyectos/inversiones (ROI)
    2. Seguridad
    3. Propiedad intelectual
    4. Adopción
    5. Almacenamiento
    6. Interoperabilidad
    7. Velocidad (ciclos de productos y servicios)
    8. Beneficios de las redes sociales no apreciados
    9. Riesgo de perdida de empleados, capital humano
    10. Captura de valor

  4. cecile permalink
    November 27, 2008 7:06 pm

    Paper also mentioned on this business/technology blob by Owen Cutajar

  5. cecile permalink
    December 1, 2008 3:33 pm

    Some more posts – it’s worth keeping track as these blogs develop information about close topics: with comments on learning online; University of Bedfordshire’s Business 2.0 Blog, Korrejohnson’s twitter (picked up one of our graphics) (though it’s Italian)

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